We’re gonna do things a little different this month. Instead of uploading the individual articles as blog posts, we’ll simply post the newsletter and you can choose to engage with any content you wish from one post. Click on the article headlines to be linked.
We’ve also created a “bundle” of all the articles in the event you would like to cycle through them from one link. Simply click here.
We apologize for not providing content during the month of October. Due to medical reasons I was not able to pull together the bulletin. For ongoing content, follow us on Twitter.
Changes to the way consumers perceive and absorb marketing messages is forcing marketers to not only change their thinking but also the way they allocate spending and organize operations. Paid media remains important however its role within the grand scheme of the strategy has shifted dramatically. Discover four other forms of media and modern challenges for marketing organizations.
Disconnect For The Sake Of Creativity
Interruption-free space is sacred. Yet, in the digital era we live in, we are losing hold of the few sacred spaces that remain untouched by email, the Internet, people, and other forms of distraction. The consequence is the death of deep thinking and creativity. Find out how to fight the invisible forces for the connected world.
The Six Drivers Of Brand Utility
Is this marketing or just ridiculous? Many brands are experimenting with an approach known as brand utility. In short, brands are providing audiences with services & goods that aren’t necessarily sold but given away. Although it sounds similar to sampling, it’s not. Discover the difference between the two and learn about the six fundamentals to creating successful brand utility.
The Revolution Will Not Be Tweeted
The world, we are told, is in the midst of a revolution. The new tools of social media have reinvented social activism. With Facebook and Twitter and the like, the traditional relationship between political authority and popular will has been upended, making it easier for the powerless to collaborate, coordinate, and give voice to their concerns. Malcolm Gladwell argues this isn’t the case by exposing the shallow underside of Twitter.
Space on the Internet is infinite. Time and attention, meanwhile, remain finite. This challenge to marketers has been dubbed “Digital Relativity”. In order to garner the attention of your audience in a world of Digital Relativity, you will need to create a compelling narrative--an emerging set of skills called Transmedia Storytelling. The following is a top line exploration of why Transmedia Storytelling is the right tool for the job.
We’re all screwed. Douglas Coupland reveals the shape of things to come, with 45 tips for survival and a matching glossary of the new words you'll need to talk about your messed-up future. Don’t read this in a dark place or you’ll be sad.
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