Create or Aggregate?

Here’s how a content strategy works: “I (the brand) provide you (the audience) with engaging and relevant content in the hope of building affinity by establishing a reason for an ongoing relationship.” Some brands are in a position to create their own content; others aggregate existing content. There’s a ton of content out there to herd, here’s one example of a form of content aggregation. It’s also a nice way to see what videos are buzzing in real time.

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