1.2.10

Socialnomics

Quantifiable ROI has always been a roadblock for social media evangelists. It’s hard to convince decision-makers to sign up for social media if they don’t know what return they’ll get on their investment. Thankfully, those who swear by social media as an effective marketing strategy can now rely on more than just faith for convincing non-believers. The following video correlates brand success to participation in social environments.

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