19.2.09

Generation Generosity

There is a profound change in the consumer mindset that few brands are effectively addressing. A multitude of forces have empowered individuals to be more willing and able to give, share, collaborate and be more generous in many ways. Given this trend, consumers are going to be expecting the same thing from brands, particularly in this economic environment. Discover why social responsibility programs are no longer enough.

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Source - Trendwatching.

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