Slow Down & Listen To What We Have To Say

One way to get your audience to register your brand message is to trick them! Although not advisable, played right, this strategy can lead to interesting creative. The following is a glimpse of some work from Turkey (yes, Turkey) that tricks the audience while still speaking to the service being marketed.

This April Fools watch out for Jokers, they’re everywhere!! If you live in turkey and you pass by this Billboard Ad Created by Isbank don’t be fooled, because the police car hiding behind the billboard is a fake. It makes the passer by decelerate and read the text on the board which is “Pay your traffic tickets on time without waiting in line - isbank.com.tr”.

"The billboard meant for promoting isbank.com.tr that facilitates online payment of traffic tickets. The billboard was strategically placed on a highway of Turkey in such a manner that a driver from distance will notice a police car hiding behind the billboard. (adpunch.org)"

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Source - Trendhunter