One great thing about new media is discovering all the creative ways marketers are integrating brands into these new environments. Sure it’s easy to jump onto Facebook with a Fan Page but there’s so much more that can be done. One great example is the recent campaign by Ikea. In an effort to drive awareness and brand engagement, Ikea asked consumers to “tag” (behaviour intrinsic to Facebook) their showrooms for the chance to win products. The outcome for Ikea? Thousands of consumers engaging with the brand and organically spreading news about their product.
Source via YouTube
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