More For 2010

Urbany, Embedded Generosity and Maturalism are three of ten macro consumer trends predicted by Trendwatching to affect our world in 2010. Our friends at Trendwatching do a great job of giving us a look at what’s to come because they support their predictions with numerous examples. What are you going to do differently this year to capitalize on these observations?

BUSINESS AS UNUSUAL
Forget the recession: the societal changes that will dominate 2010 were set in motion way before we temporarily stared into the abyss.

URBANY
Urban culture is the culture. Extreme urbanization, in 2010, 2011, 2012 and far beyond will lead to more sophisticated and demanding consumers around the world.

REAL-TIME REVIEWS
Whatever it is you're selling or launching in 2010, it will be reviewed 'en masse', live, 24/7.

(F)LUXURY
Closely tied to what constitutes status, which itself is becoming more fragmented, luxury will be whatever consumers want it to be over the next 12 months.

MASS MINGLING
Online lifestyles are fueling 'real world' meet-ups like there's no tomorrow, shattering all predictions about a desk-bound, virtual, isolated future.

ECO-EASY
To really reach some meaningful sustainability goals in 2010, corporates and governments will have to forcefully make it 'easy' for consumers to be more green, by restricting the alternatives.

TRACKING & ALERTING
Tracking and alerting are the new search, and 2010 will see countless new INFOLUST services that will help consumers expand their web of control.

EMBEDDED GENEROSITY
Next year, generosity as a trend will adapt to the zeitgeist, leading to more pragmatic and collaborative donation services for consumers.

PROFILE MYNING
With hundreds of millions of consumers now nurturing some sort of online profile, 2010 will be a good year to help them make the most of it (financially), from intention-based models to digital afterlife services.

MATURIALISM
2010 will be even more opinionated, risque, outspoken, if not 'raw' than 2009; you can thank the anything-goes online world for that. Will your brand be as daring?

More on each rend available @ Trendwatching

Source - Ibid