In last month’s bulletin we learned how the internet has revolutionized the purchase cycle. One step in the purchase cycle that has become increasingly crucial for marketers to understand actually comes after consumers have purchased your product/service. The internet is a loudspeaker that consumers are willing to use to voice their opinion on anything and everything, including your brand. This can be scary you but if you learn to monitor online conversations you can mitigate potential PR problems and ensure consumers are walking away from your brand experience on a positive note.
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