Seven Ways Social Media Can Strengthen Your Brand

In marketing speak, social media has become synonymous with a philosophy of consumer empowerment and brand/consumer partnership. However, the concept of “social media” is too broad in itself to represent all of the opportunities available through this communication channel. The following article captures and conveys the many uses of social media for strengthening and developing brands. There is a long explanation available in a slideshow format and there is also a short summary for those with no time or limited attention spans.

Social media is perhaps the most misleading name for a marketing-related concept ever, given that it’s grown to represent a philosophy of consumer empowerment and brand/customer partnership - far beyond it’s humble roots of user-generated content.

As a result, social media has different meanings and connotations to different people, many of whom utilize social media to accomplish entirely disparate objectives.

That was the subject of two recent speaking engagements for me, one for the Flagstaff, AZ Chamber of Commerce, and another for the Black Hills Ad Federation in Rapid City, SD.

I wanted to capture and convey the many uses for social media for both businesses and personal growth. Thus, the presentation below, “7 Ways to Use Social Media to Build Stunning Business & Personal Brands.”

The version on SlideShare (shout out to Slideshare.net for often putting my presentations on their home page), is the longer version that I presented in Flagstaff. It’s a lot of material.

SLIDESHOW - HERE

Source - Convince & Convert