If all marketing communication were to be identified as an archetype, which personality would it be? In the early years of advertising, marketing was characterized by the “Mythmaker” archetype. Today, consumers refute “Mythmaker” communication because it is perceived as skeptical and cynical. The following link is a fascinating look at the different personality roles marketing communication has assumed over the years and explores why future thinking marketers are taking a page out of a gardener’s hand book.
It's a slideshow - you can access it HERE.
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