A recent study states that 73% of Canadians believe that their government should only adopt economic stimulus measures that are environmentally sustainable. Although the green craze has taken a back seat in light of the economic environment you can be sure that consumers are going to be demanding sustainable practices from government and business alike in the post recessionary period. The following is a beautiful example of a sustainable model. While watching the video, think to yourself: in addition to working towards sustainable business practices, how can your brand facilitate sustainability?
To watch the video click HERE.
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