Web 2.0 is creating fundamental shifts in economic paradigms as the proliferation of social technology is challenging the principles of a “scarce economy”. Brands like Google are not concerned with extracting value from scarce resources but rather they profit through “abundant economic” principles. At the root of this “abundant economy” is the principle of crowdsourcing. We encourage you to spend three minute on this introductory Crowdsourcing 101 video to familiarize yourself with this entrenching movement. If you are already familiar with crowdsourcing and you’re interested in learning more we’d recommend you check out the book What Would Google Do. Here’s a summary deck of learnings from the book.
Crowdsourcing Video: HERE
Book Summary: HERE
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