This is a fun evolution of the "choose your own adventure" books we used to read as kids. Although the premise of the video isn't overly exciting, the idea itself has legs. Provide your consumers with a compelling story and just think of the time they will spend interacting with your brand. Be sure to click on the video link to be able to interact with the story.
“Choose Your Own Adventure” via Youtube - why didn’t we think of that? Youtube’s video response feature is a perfect set-up for homemade choose your own adventure storytelling. The popular book series allows its readers to determine how stories will end by directing them to specific pages depending on which next step (they’re given multiple options) they want to take the characters on. Youtube user SMPfilms’ video series is similar, allowing the viewer to make the next move in the story (in this case, finding the main character’s cat) by choosing one of the video responses featured on the first clip’s page. You can watch the beginning here, but you’ll have to click-through to Youtube to embark on the adventure…
Click HERE for the video.
Source - IF
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