The new Toyota Prius campaign is sure to set off some alarms. With a positioning statement suggesting Prius drivers can be excused for other wrongdoings, the creative features some naughty scenarios. The Prius is a hybrid vehicle. Isn't karma all about balance anyways? Toyota thinks that sometimes you gotta overlook and forgive a man’s wrongdoing, as long as he is driving a Prius! The new Toyota Prius campaign uses the tagline “Well, at least he drives a Prius” with a backdrop of three pretty bad/naughty scenarios. Killer, shows a man dragging a dead body into the lake. Lover, shows a wife making out with the gardener while the husband is at the doorsteps (How very Desperate Housewives). And Prostitute shows a man in a Prius chatting up a street hooker. Photographer Luke Stettner shot the ads for Bed & Breakfast Advertising Agency, USA. Art direction by David Krulik I wouldn’t forgive a man killing me or doing my wife unless he has a Lamborghini. That’s how I roll. | |
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Source - Trendhunter
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