Happy Holidays Everybody. Here's our December bulletin. If you'd like to cycle through the articles use the following bundle link: http://bit.ly/bundles/zachary/3
Eight Principles To Innovation
Ideas, creativity and innovation are a big part of our business. Although these elements of our business are intangible and are perceived to be intrinsic qualities, there are many factors that lead to their realization. Here are eight principles when approaching innovation along with some examples to get you going.
http://bit.ly/9WsKfd
Consumer Journey
Looking to create comprehensive customer experiences and discover new ways of engaging your audience? Look no further than customer journey maps. Understanding the minutia about audiences’ behaviour and brand engagement is a demanding and enlightening exercise. Here are a few tricks to keep in mind and be sure to speak to your Account Planners on the latest BBDO/Proximity engagement planning tool: InciteWorks.
http://bit.ly/fq9vlV
The Movement Is The Medium
Creating a branded movement is a strategic goal many organization hope to achieve yet few will realize. In all sincerity, it’s a tall order. The motivation behind “the movement” is to strengthen customer loyalty, integrate your brand with culture and provide visceral “ins” for consumers to connect with your brand. Although the strategy is far from news, the following is a good introduction to the basics of creating a branded movement.
http://bit.ly/dLRHpn
Social Shopping
It’s time to start thinking of point of sale in a whole new light. In 2010, we've seen the rise of so-called "social shopping" services. They rely heavily on technologies such as social networking, crowdsourcing and smart phone scanners. Here are five of the main social shopping developments of 2010.
http://rww.to/dKQqj9
Hack Your Brain
The evolution of video game interaction (Wii & Kinect) has revealed that different types of body movements have varying affects on emotion. Why is this important to marketers? Well, marketing has embraced engagement and interaction. In the same way we focus heavily on the details of messaging, we must now draw the same level of attention to interaction.
http://bit.ly/eKMljG
Gut Check
Years of market research have confirmed that emotion drivers have more impact that rational drivers. There’s no doubt, people are motivated by their visceral intuition. The following is a look at thirty seven human needs which can be met by purchasing a given product or service.
http://bit.ly/epncWO
Eight Principles To Innovation
Ideas, creativity and innovation are a big part of our business. Although these elements of our business are intangible and are perceived to be intrinsic qualities, there are many factors that lead to their realization. Here are eight principles when approaching innovation along with some examples to get you going.
http://bit.ly/9WsKfd
Consumer Journey
Looking to create comprehensive customer experiences and discover new ways of engaging your audience? Look no further than customer journey maps. Understanding the minutia about audiences’ behaviour and brand engagement is a demanding and enlightening exercise. Here are a few tricks to keep in mind and be sure to speak to your Account Planners on the latest BBDO/Proximity engagement planning tool: InciteWorks.
http://bit.ly/fq9vlV
The Movement Is The Medium
Creating a branded movement is a strategic goal many organization hope to achieve yet few will realize. In all sincerity, it’s a tall order. The motivation behind “the movement” is to strengthen customer loyalty, integrate your brand with culture and provide visceral “ins” for consumers to connect with your brand. Although the strategy is far from news, the following is a good introduction to the basics of creating a branded movement.
http://bit.ly/dLRHpn
Social Shopping
It’s time to start thinking of point of sale in a whole new light. In 2010, we've seen the rise of so-called "social shopping" services. They rely heavily on technologies such as social networking, crowdsourcing and smart phone scanners. Here are five of the main social shopping developments of 2010.
http://rww.to/dKQqj9
Hack Your Brain
The evolution of video game interaction (Wii & Kinect) has revealed that different types of body movements have varying affects on emotion. Why is this important to marketers? Well, marketing has embraced engagement and interaction. In the same way we focus heavily on the details of messaging, we must now draw the same level of attention to interaction.
http://bit.ly/eKMljG
Gut Check
Years of market research have confirmed that emotion drivers have more impact that rational drivers. There’s no doubt, people are motivated by their visceral intuition. The following is a look at thirty seven human needs which can be met by purchasing a given product or service.
http://bit.ly/epncWO
